The 87-minute forward
I emailed a big mobility brand and got silence. One short follow-up later, the recipient forwarded it internally — 87 minutes after I sent it. That became a multi-year client. The follow-up is in the guide, word for word.
Cold Emails That Get Replies$297 $27
Martins Sulcs · @MrSulcs — the cold-outreach guy from your feed.For agency & service owners who need more clients
One cold email became a €104,000/month client — here’s the exact template.
The word-for-word cold-outreach system I used to win clients like William Hill, Entain and Notino. Read it in an hour, send your first today.
No theory. No hidden details. These are the exact emails I send — copy them, adapt them to your market, and send. Same emails, same method, same results.
$27 · instant download · no upsells · 30-day money-back guarantee
PDF + 8 real annotated emails · read it in an hour
Trusted to grow companies like:
The story behind the headline
The €104,000-a-month client started with one cold email.
I emailed a video-game retailer as a genuine customer, with a small free audit attached.
They became a client — then the company went under.
About 20 months later their former CEO emailed me from a new company.
That one thread grew from around €1,000 a month to roughly €104,000 a month over four years, across eight websites.
One cold email started all of it — and you’ll see the actual email inside.
Everyone says cold email is dead. It isn’t.
Bad cold email is dead. The templated “Hi {FirstName}, I help companies like yours…” spam is dead — and it should be.
But a cold email that shows someone the exact money they’re leaving on the table? That still books calls in 2026. It’s how I built my agency’s client book from zero.
This is that email. Line by line. With the real ones I sent, and what happened after.
Proof, up front
Filed, not claimed.
- €1.6M/yr
- Agency built from cold outreach — filed, not claimed.
- 50+
- Active clients on the books.
- 40+
- Countries served.
- €104K/mo
- One cold email → one client, now worth this monthly.
Agency revenue, year by year
Built on cold outreach — from €74K to €1.6M a year.
$27 · instant download · no upsells · 30-day money-back guarantee
Why listen to me
I’m not a guru. I’m an operator.
I ran a company from €12M to €20M in revenue as CEO.
I’ve built and sold my own products before — my SaaS did $150K on its own.
And when I started an SEO agency, I didn’t buy ads or wait for referrals — I cold-emailed my way to the first clients.
One of my agency’s first three clients came straight from a cold outreach campaign.
This isn’t a theory I’m selling you.
It’s the thing I actually did to build a real, boring, profitable agency.
I’ll show you everything — the wins and the losses.
The campaigns that flopped, the emails that got total silence, even the angry replies. If it happened, it’s in here.
That’s the whole point: the wins only mean something because I’m not hiding the rest.
What’s inside
Everything you need to send the email that gets replies.
The workhorse email, line by line
The plain, unclever email that’s quietly won more clients than any trick — broken down sentence by sentence, so you know exactly why each line earns its place, and what breaks if you cut it.
The CTR bridge
The single sentence that turns “you rank #25” into “you’re losing customers right now.” Without it, the email is trivia. With it, it’s a bill they actually want to pay.
The subject line that gets opened
The 3-word pattern that gets a cold email opened by a busy founder. Six years, essentially one documented exception.
Keywords that feel like their money
How to pick the terms a prospect instantly recognises as their own revenue — plus what to do when a site ranks for almost nothing.
Two add-ons that close
The PPC-arbitrage line for prospects already buying ads, and the client-logo line — and why both compound as you grow.
The follow-up that does the work
Most people quit one email too early. The 3–5 day bump, the exact-date callback, the new-angle reactivation, and when to stop. One client ignored me — then forwarded my one-line follow-up internally in 87 minutes.
Send one in 15 minutes
The exact end-to-end workflow and the precise tools I use to find the right person, pull the keywords, write it, and track who’s reading.
8 real emails — wins and failures
The actual sent emails, redacted only for names, each labelled with what happened. The boring winner, the angry rejection, and the non-profit play that hit a ~60% reply rate.
The A/B test in my sent folder
The same email sent twice: one to a generic inbox (silence), one to a named person with a single extra sentence (a six-year client). Proof it’s the method, not luck.
$27 · instant download · no upsells · 30-day money-back guarantee
See it work
Two of the stories inside.
The one-sentence test
I sent two near-identical emails. One had a single extra sentence and named a specific person. That one got a six-year client; the other got nothing. You get both, side by side.
These are just two of them. Inside you get dozens of real, documented emails — the wins and the ones that flopped.
$27 · instant download · no upsells · 30-day money-back guarantee
Why this works for you, not just me
Everything. Nothing held back.
This isn’t a “framework” with the important parts sold separately.
No theory, no blurred-out “secret” you have to book a call to unlock.
You get the actual emails I send — word for word — plus the exact way I pick the keywords and the follow-ups, redacted only where a client’s name would be.
Copy them, adapt them to your market and language (they work even better in your own language), and send.
Same emails, same method, same results.
The only thing you can’t copy is my client list — and this is exactly how I built it.
Who it’s for
Be honest with yourself here.
For you if…
- You run an agency or service business and you need clients, not more theory.
- You’d rather send 20 sharp, personal emails than 1,000 automated ones.
- You want the exact templates and structure, not vague “principles” you still have to figure out.
- You sell something with real margin (SEO, PPC, web, design, consulting) where a single client is worth thousands.
- You’re willing to research each prospect for a few minutes before you hit send.
Not for you if…
- You want a magic button. This is manual, deliberate work — that’s why it works.
- You’re looking for a mass-spam or cold-email automation tool. This is the opposite of that.
- You won’t send the follow-up — that’s where a big share of the wins actually come from.
- You need instant results and won’t follow up or wait. Some of my best clients replied weeks — even months — later, off a single follow-up.
- You’re not willing to write to a real named person instead of blasting info@ inboxes.
The offer
Get the exact cold-email system — $27
The math is simple: one reply from this can be worth thousands.
I turned a single cold email into a client worth €104,000 a month.
It’s $27 because I’d rather you just have it, use it, and come find me in the community.
You’ll make it back on the first reply.
You get
- A swipe file of dozens of my real, redacted emails — each with what actually happened, wins and failures side by side (including the one cold email that became a ~€104K/month client, and the non-profit play that hit a ~60% reply rate).
- The workhorse template broken down line by line — the exact 8-part structure, so you can rewrite it for your own niche in minutes.
- The subject-line rule that gets it opened, and the CTR-bridge sentence that gets it answered.
- The keyword method that makes a stranger feel like you studied their business — because you did.
- The full follow-up system: four specific moves, and the discipline of when to stop.
- The 15-minute workflow and the exact tools I use to send ~20 genuinely personal emails a day.
Bonus — the best part
Direct access to me in Cold to Client
Free access to my community (Skool). Ask me your questions directly, get the templates in copy-paste form, and see what’s working for other agency owners right now. This is where the rest of the system lives.
$27$29730-day money-back guarantee
$27 · instant download · no upsells · 30-day money-back guarantee
- 30-day money-back guarantee
- Secure checkout via Stripe
- Instant download
The 30-day guarantee
Send 10 emails from this. If you don’t get a single reply in 30 days, email me and I’ll refund every cent — and you keep the guide.
I can make that offer because I know what one reply from this is worth.
FAQ
Questions, answered.
$27 · instant download · no upsells · 30-day money-back guarantee
You can keep sending emails that get ignored.
Or you can send the one that built a €1.6M agency — for the price of lunch.
$27 · 30-day money-back guarantee · instant download
Once you’re in, you’ll get an invite to Cold to Client — my community, where the rest of the system lives.
P.S. — One reply from this pays for it many times over. And if it doesn’t earn its $27, I’ll refund you. There’s no risk in trying it.